Unit 1:Introduction to Research
Definition, Concept, Constructs and approaches to Communication Research - Process – Research Designs - types, structure, components, classical, experimental and quasi experimental, variables and hypotheses; types and methods of research: basic, applied, descriptive, analytical, historical, case study, longitudinal studies.
Unit 2:Communication Research Elements of Research, Introduction to Qualitative and Quantitative research methods. Qualitative: field observations, focus groups, interviews, case studies; Content analysis – Definitions, steps in content analysis, reliability and validity. Quantitative: Definitions and components. Survey research. Sampling methods; procedures. Mixed method. Exploratory, descriptive and inferential statistics - inferential and causal research – Levels of measurement – Scales – Statistical Analysis: Chi-square – T-test – ANOVA
Unit 3:Research Design Introduction to Reading research and reporting research. Research Ethics. Audience Survey, Reception Analysis Tools and Data Collection, Research Ethics, Report Writing, Data Analysis Technique and Citation.
Unit 4:Research in Electronic Media Advertising, Cinema, Animation and Graphics, Television, Internet, Social Media practices, magazines and children’s media research in India.
Unit 5:Feminism and Other approaches to Visual Research Women Representation and Stereotyping as Visual Politics- Application of Visual Analysis Tools- Discourse Studies- Integrating Creative Practices and
Research in Digital Media Arts- Gaze Visualising.
- Teacher: Prabha Bharathi